How To Setup your own eCommerce Store

3 Mins read

Starting an online business isn’t easy. You have to think about how you are going to sell your products, whether or not there is a market for them and to even think about how easy it is going to be for you to reach that potential market as well. All of these factors can have a huge influence on whether your site is successful or not, so if you want to get the best result out of this or if you want to make sure that your site is everything that it can be then take a look below.

eCommerce Store

Shutterstock Licensed Photo – By Orn Rin


One of the first things that you have to do is find out how much your product costs. If it is too cheap then it can be hard for you to get a good return on your investment. If the cost of your product is too high then there is a good chance that your customers will want to chat with you before they purchase or they may even want to email you to find out if it is really worth their while. This will cost you dearly in terms of customer support but if you have a good team then they will end up paying for themselves. The next thing that you have to think about is your cut on every sale. A lot of products that are sold online generally make around 30% profit however this can change depending on the industry. Electronics for example can have a 200% profit margin and this is a great industry to be in but there is also a huge amount of competition. It helps to contact a manufacturer directly when you have found out all of the information you need to know so you can find out if it is a valuable business option for you.


When you have planned out how much profit you are going to make from your product, you then need to find out if you can buy it locally. Generally speaking it is much easier for you to drive sales online when you don’t have local stores who are selling the same product. The reasoning behind this is very simple because people would much rather save on postage and they would also rather get the item on the day without having to wait for it.

Your Site

When you have found all of your products and when you have found a couple of people who you can work with, it is then time for you to get to work on your Unbounce landing page builder. You also need to find out where you plan on hosting your site, and how you are going to build your store. At this point you need to find out where you are going to host your products, how you are going to have the checkout process and you also need to find out if you are going to offer free shipping as well. All of this will really help you to make an informed decision as to who you are going to go with. If you have any concerns then it is very easy for you to work with someone who can help you with this, and many website designers can even customize your ecommerce store for you so you don’t even have to go through a platform.

Your Domain

When you have all of your site planned out and when you know how it is going to look. It is then time for you to move on to your domain. When choosing your website name, you need to think about how easy it is going to be for your customers to type in that address and how easy it is going to be for them to remember your name as well. All of this can really make a difference to how successful your business is. When you have your domain, you then need to think about your logo, your branding and how you are going to market yourself. This is all very easy when you have your site design in place and it is also very easy once you have everything in order as well, so do keep that in mind. When designing your logo, it helps to hire a website design service to take care of that for you because they will be able to implement it onto your site while also helping you with the finer aspects of your design and any tweaking that may be required.

1377 posts

About author
Ryan Kh is a big data and analytic expert, marketing digital products on Amazon's Envato. He is not just passionate about latest buzz and tech stuff but in fact he's totally into it. Follow Ryan’s daily posts on Catalyst For Business.
Related posts

Marketing Best Practices Online Shops Should Follow Today

4 Mins read
Marketing involves many strategies to establish brand identity and increase sales. The onset of the pandemic encouraged brick-and-mortar shops to create virtual…

Essential Steps to Build Trust When Selling Products Online

3 Mins read
The business landscape is experiencing many changes, but none pose a more drastic shift than digitalization. Companies moved their assets and operations…

6 Tips to Accelerate Your eCommerce Business

3 Mins read
Stepping into e-commerce is a strategy that can help any retailer leverage technology to increase sales and reduce costs. A well-managed e-commerce…