Online Shopping: Walking The Customer By The Hand

We all do a bit of online shopping now and again. In fact, the tables might be turning with more and more people choosing to perform their consumerism online rather than in person. The shopping experience itself is therefore vital to not only attracting a potential sale but finalizing it as well. Yet companies and businesses are having to deal with the fact that inherently, online shopping isn’t as simple as it is in person. You have many different competency levels with some people who might be older and less technology savvy, as well as the young and quick-minded. The smoothness of the operation that takes a buyer from a product to the virtual checkout is one of the most difficult parts for online retailers. It’s the most risk-laden moment of the experience as this is when consumers may be more likely to drop out. If you’re new to this game, it’s going to be difficult to implement a foolproof strategy for your website. However, there are techniques you can enact so you are able to walk the customer by the hand.

online shopping
Shutterstock Licensed Photo – By Rawpixel.com

Luring them with visuals

The harsh and simple fact of the matter is, no one wants to shop in a drab and dull store. The exact same must be applied to the online shopping experience too. Your visuals matter a great deal as the mood and attitude they display toward the customer is one of the ways in which they can attract or repel them. Now it’s not to say you should use overly bright colors to not just grab their attention but to keep them focused on what they’re looking at. However, your tabs of product categories, product names, the title of your brand and or ecommerce website and most of all the pictures of the products themselves must be somewhat vibrant. The difficult choices come into play as you may want to keep to a certain theme or style that is specifically your brand. In this case, there are always neutral colors to choose from. The price, the name of the product, sizes, types and or description should be in some kind of bold font and color scheme themselves as they must not be overpowered by the color scheme you choose.

Curiosity clicking on sales

boost your sales
Shutterstock Licensed Photo – By Leremy

The actual journey of a customer from clicking on something they want to buy, to actually buying it through the validation processes is where the real challenges lie. Focusing on end-to-end structures, the solutions needed are varied and intertwined. Systematically, by integrating your marketing techniques via the history of purchases, targeted offers of discounts, displaying new stock of personally popular items etc., your website chain grabs the customer. However, you need a functioning and advanced ecommerce solutions to be able to do this at all. With cross-platform collaboration, your business can make shopping on the go via smartphones just as easy as if the customer was at home on their tablet and or desktop computer. One of the additional and quite significant procedures with an ecommerce best-in-class solution is the fact that the signing-up process is made simpler. Without the need to stop or be taken out of the windows of making payment and delivery options, customers can sign-up or be made to sign-up with just one click and the requirement of two personal details.

Signing up is knowing your prey

As aforementioned, getting customers who visit your website and or make a purchase to sign up to your website is extremely helpful. If you know your prey, i.e. the consumer inside and out, you stand a much better chance of actually getting them to be repeat customers. After all one of the aims of the ecommerce business is to lure away shoppers from your competition who are just literally a few clicks away. By creating an account with your website and filling out a basic profile page, you can study the details of what customers are interested in, their hobbies, their likes and what kind of branding they personally go for. But first, you must create a process that can be via the ecommerce interface solution, of being able to sign up to your website.

Never forget that online shopping is done both on the go and in the comfort of one’s home. This is why ecommerce solutions that give your business the ability to hop platforms are incredibly vital for reaching all kinds of shoppers. If you haven’t already, make sure you give the option of signing up to your website to customers. Learning their purchase history and the things they are interested in, allows you to target them with specific ads and offers.