There is nothing more exciting than being picked to have a stand at a trade show when you’re a business. Getting to showcase your company, what you can do and letting people know that you are a hotshot in your niche is important. It’s how you can grow your company and make a stand about who you are. It’s also a fantastic opportunity to show the world your wares; exhibitions are a way to impress, exhibit yourself and show new customers that you mean business.
There are many reasons that you should get out there and be the one to watch at the next trade show for your industry, but when you go for that, you need some fantastic tips to be a success at your show. Focusing your efforts on implementing some powerful tactics for a winning trade show is going to bring you what you need. From a branded tent from a promo supplier, to an impressive inflatable tower to advertise your brand, you can pack a little punch behind your marketing for this show. You want to stand out and be the one that people talk about, and with the tips below, you can be just that.
Pick An Unrelated Show
Most of the time, an exhibition is packed with people form the same background. However, that doesn’t mean that you have to display your company at one of those shows. Sometimes, a show that is completely unrelated to your niche could be the way to go. Choose an unrelated show that will make you stand out simply by being there! If your company designs and makes fitness gear, you could choose to showcase your company at a show for outdoor adventure travel.
Avoid The Hype
Trade show locations tend to really overdo it on advertising for their events. Sometimes, believing all this hype can be bad for business. You could, instead, choose to speak to businesses who have actually attended shows in the past and find out everything that you need to know to guide your attendance decision and whether it would be worth it for your business.
Avoid New Shows
Deciding to advertise your business at a trade show that has been largely untested is difficult. You have no feedback to chase and you won’t know whether it’s a good idea before you head over there. Save your money – because shows can cost a lot – for those shows that you know you will be successful in. You don’t need to waste your time and money o an experiment in advertising.
Think About Quality
Not all trade shows are created equal. You need to research every possible avenue for your business and determine whether they’re going to be beneficial for your business. Research every avenue to ensure that you have chosen the right show locations, and then choose the best promotional material that will make sense for your company. Only invest in the shows that will reach the key decision-makers of your target market.
Create A Buzz
Before you can exhibit, you need to get people interested! This can take months so, plan this strategy properly before you go for it. Use the trade show as your platform to launch a new product or service and spend time drumming up interest on social media. Leveraging marketing tactics that are low cost can make a huge difference on the day.
Consider Being an Attendee
Sometimes, a show can cost more than your budget allows. So, it’s important that you go and be visual. Go and see what the competition are up to and take note of how they advertise and what methods of visual marketing they go for. This doesn’t mean that you are going to copy them, it just means that you’re taking notice of what they’re doing with their business. You can also see how much interest their trade show space gets.
While you’re generating a buzz to customers about your business, consider getting yourself in contact with the local radio stations and press teams. You need your name to be around so that people will know that they can get to a show to see you and see what you have to offer. Be a little dramatic and use publicity to tease your next show game changer.
A trade show will always mean big business for your company. In a digital world, it’s always a good idea to get your face in front of the customers and let them know that you are still accessible as a company. This is going to go a long way to building your success.