Create Chatbots to Improve Customer Engagement for Your Business

4 Mins read
  • Chatbots can be great for improving the customer service strategy of your business.

Improving customer engagement should be one of the top priorities of any business owner. You are going to need to take drastic steps to keep customers satisfied and make sure your brand is prominent in their minds.

There are a lot of ways companies can bolster their customer engagement strategies. New technology is incredibly important.

One way that you can improve customer engagement with your business is by investing in chatbot software. Companies currently spend over $10 billion on chatbot technology. You can even create your own to make sure it aligns with your business’s mission.

Create Chatbot Software to Help Your Business Boost Customer Engagement

There are several key steps to develop a chatbot software that improves customer service and engagement. Nowadays, AI-powered chatbots are able to answer over two-thirds of online customer queries or concerns. Additionally, they hold the potential to collect critical client data, recommend products, or even troubleshoot site performance issues. With so many functional advantages, tech-savvy organizations across the globe are building custom chatbot applications to improve support and engagement with their client-base. As a business owner yourself, you should consider how these powerful solutions can revitalize the customer service journey at your company. Read on to learn about how to develop a chatbot software that improves engagement.

Determine Chatbot Goals

Chatbots are becoming more essential than ever. However, they only work if they are designed with the right goals in mind.

The first step in the chatbot development process is all about defining your goals. At this stage, you need to determine exactly why your organization needs a chatbot. Identify the most commonly asked questions and inquiries that your customers ask. Then, you can determine whether or not a chatbot is capable of answering these questions. If they are, you can set strategic goals based on system response, AI integrations, and response precision. Then, utilize these goals to set additional customer service and answer rate objectives. You may even want to set goals that are focused on lowering your bounce, or no-answer levels. This way, you can set strategic company performance goals that optimize the customer service journey. Certainly, determining chatbot goals is an important first step when building your own custom software.  

Choose A Type Of Bot To Build

Next, choose a type of chatbot that you are going to build. Generally speaking, there are two main types of chatbot software you can build for business engagement purposes. First off, many companies try to configure their own rule-based bots. These are popular amongst smaller businesses and startups with a specific set of goals. Of course, these solutions are a great choice to promote security, legacy system integration, and low costs. If you are more concerned with seamless decision making, data analysis, and multilingual communication, AI bots may be a better choice. These solutions are notable for their self-learning capabilities. This means the more they are trained, the more responses they are able to deliver. Surely, choose a type of bot to build during the chatbot development journey.  

Configure Your Technology Stack

Now, you are ready to configure your tech stack with the latest tools, resources, and supporting utilities. Development teams can use a wide-range of solutions to build their solutions with precision, security, and speed. For example, many developers use a Container registry by JFrog to avoid Docker hub throttling and retention issues. This powerful tool set, you can leverage reliable, consistent, and high-performant access with seamless integration to your build ecosystem. Of course, this provides you with infinite scaling capabilities, rich metadata, and secure Kubernetes deployments as well. Indeed, configure your tech stack with the latest tools and resources to build a chatbot solution properly.

Design The Conversation Flow

At this point, it is time to start designing your chatbot’s conversational flow. During this stage, you are basically writing that chatbot’s primary dialogue. Organize all the common responses, choices, and answers that your chatbot is capable of delivering. If you choose to go with an AI-powered chatbot, it will constantly learn from the conversation flow through experience. That’s why some pre-release training may be required prior to deployment. Absolutely, design the conversation flow to build a chatbot software for customer service, support, and engagement.

Implement Security Requirements

With your conversational flow finalized, you can next focus on chatbot security needs and requirements. Leverage reputable, high-standard security protocols, standards, and policies for your chatbot software. You should also implement data encryption functionality to protect all conversational details and confidential client information. Furthermore, you may want to consider the added advantages of protecting your AI communication software with some notable compliances. Most commonly, companies opt for HIPAA, GDPR, and Privacy Policy compliance on all their released digital assets. Be especially cautious during this stage. After all, this is critical for your users, employees, and business reputation alike. Definitely, implement security requirements when developing a custom chatbot software from scratch.

There are several important steps to build a custom chatbot software for your growing company. First and foremost, define your chatbots conversational goals. Next, choose the type of bot you are looking to build. Currently, some of the most popular are rules-based, and artificial intelligence powered solutions. Now, you are ready to configure your tech stack with the latest tools, resources, and supporting utilities. Afterwards, you can write a streamlined conversational flow and dialogue for your application. Then, think about the critical security requirements that need to be followed. Follow the points highlighted above to learn about how to develop an AI or rule-based chatbot software that improves engagement.

Use Chatbots to Boost Customer Engagement at Your Business

Customer engagement should be one of the most important metrics of any business. You can use chatbots to help improve it. The tips listed above will help.

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About author
Ryan Kh is a big data and analytic expert, marketing digital products on Amazon's Envato. He is not just passionate about latest buzz and tech stuff but in fact he's totally into it. Follow Ryan’s daily posts on Catalyst For Business.
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