For the first couple of years, everything moves along smoothly. Then, out of nowhere, progress seems to stop.
This is an all-too common story for the majority of businesses out there, who are faced with a sudden lack of growth. At the time, questions are asked, mainly because they haven’t done anything differently that might cause such growth to come to an end.
Of course, if you have got to this position, a small degree of congratulations is still in order as you aren’t one of the umpteen businesses that have failed in its first year of trading. However, to ensure that you take things to the next level, let’s now take a look at some of the reasons why businesses stop growing.
Shutterstock Licensed Photo – By Reji
Failing to evolve
The saying “if it isn’t broke, why fix it?” couldn’t be more inaccurate when it comes to business. Regardless of your industry, you should be constantly looking to evolve. This might be by looking towards EMV equipment for your payment systems, or anything else to just take you to the next level.
The last thing you want is to be the last one in your area taking on new technology and services. This is a sure-fire way to lag behind the competition.
Trusting the power of referrals
Most new businesses will live off the power of referrals during those early stages. This is the bread and butter for new business, and it really will allow you to make a name for yourself.
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However, there is a problem with referrals; they are out of your control. Sure, someone might think that your company or service is great, but they are under no obligation to pass this on to anyone else. This means that the practice has a few risks attached, and you can’t rely on it indefinitely. In other words, make sure that you are the one responsible for growth – don’t let others do it completely for you.
The DIY approaches
When you first start out in business, it goes without saying that a lot of jobs you will carry out yourself. Budgets don’t allow anything else – and this is something that we all accept.
However, over time, this approach needs to change. Over time, your company will grow to an extent where you need other people. You need to let go of certain roles and ultimately, let your business flourish.
Of course, finding the time to do this is easier said than done. Do it too early, and you might wreak havoc with your finances. However, leave it too late, and your growth will start to stagnate.
Failing to plan
Finally, we can’t reiterate enough to importance of having a plan for the future. Opting to just “go it alone” or “figure it out” is just asking for your growth to stall. Instead, plan out what the future is going to entail, so you can organize resources and ultimately move your business on in a smooth and efficient manner.
