Once you have developed a unique and exciting brand, you need to ensure that it is instantly recognized wherever you go. Boosting your brand awareness can benefit your company in a number of different ways, such as driving sales, beating the competition, and being able to advertise new products successfully.
The following guide will explore some of the top ways that you can help to increase the public’s awareness of your brand and what it stands for.
Shutterstock Licensed Photo – By Wright Studio
Host or Attend Industry Events
Industry events are the perfect place for B2B businesses to target a niche audience through attractive branding, whether that be bright and colourful displays or giving out freebies to new customers. For instance, you can create an eye-catching display by investing in a 10×20 display booth from Iconic Displays. These can be customized toward your brand, whether you are looking to promote stunning graphics or add fixtures that can show your products in use.
Industry events give you the opportunity to connect with new and loyal customers face-to-face, drive your on-the-day sales, and attract attention to your brand. You can either search for renowned events within your business’s niche online and on business social media platforms, or you can host your own, showing your brand as a leading authority figure in your industry.
Contact Influencers
Social media has recently dominated online marketing. It has paved the way for the rise of influencers, who use their accounts to create trends and to advertise certain products and brands to their followers. One of the best ways to connect with the public and create noise around your products is to contact social media influencers with follower counts over 5,000. In return for free products, they will be able to give your brand authority within its niche, help you to connect with your target audience, and review your goods in a positive light through stories, videos, and social media posts.
Create Branded Items and Packaging
If you want the general public to notice your business on a daily basis, then you should consider branding your products and your packaging. Think of large and recognizable brands like Nike and Superdry. Their products and packaging are instantly recognizable due to the logos on the front of their clothing. This can help to create trends and brand loyalty for certain products, as well as enabling your products to be recognizable when they are out in the world. Not only can this make your brand memorable when potential customers are shopping for similar products, but this can also drive sales by peaking customer interest about, and desire for, your products.
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Collaborate With Other Brands
Collaboration is vital for small businesses that are only just beginning to create a memorable brand. By partnering with a much larger company that has a clear brand message, you will be seen in the same image as that business. This can show you to be a trustworthy and high-quality brand. Not only does collaboration help you to connect with your niche audience by allowing you to communicate with another, similar company’s customer pool, but it can also help to reduce the competition between you and other businesses by ensuring that you can work together in order to launch new products and offer new services.
Give Out Free Gifts
Giving out free gifts in public areas and at events is another successful way of building awareness of your company. Free gifts allow customers to see what your company offers and to try out the products that you are offering. After they have tested these products, potential customers will be much more likely to decide to continue buying from your company than previously, when they would have to invest in the unknown when buying from your brand. Additionally, if you give out branded products, such as pens and badges, this can help the general public to remember your brand and to invest in your company over the competition when they are next looking for the type of products that you offer.
From your logo to your brand message, why waste the hard work that you have put into designing your brand? Building the brand awareness of your business is vital if you are looking to increase your customers, drive your sales, and become a leading authority figure within your industry. Whether you are looking to build trust between yourself and your target audience, or simply want to start launching new products, building an attractive and engaging brand is the key to a successful future for your business.
