CBD is an exciting market to get into, and this is especially true if you don’t have much capital to get started. A business based entirely on the internet usually takes very little upfront money, instead requiring a bit of a “sweat equity” investment.
When it comes to getting started selling CBD gummies online, there is good news and bad news. Bad news first: You have a TON of competition. New brands are entering the market every day in order to get a piece of the CBD market while the gettin’s good. Additionally, there are some pretty tight restrictions about advertising your CBD gummies on the internet.
Now the good news: Every adult in the United States is a potential customer. People don’t just take CBD gummies for pain and anxiety. Almost every symptom known to man seems to improve with CBD. Regardless of the advertising restrictions surrounding CBD on the internet, people are looking for the products you want to sell. The trick is making it easy for them to find you.
1. Build Your Brand
It was already mentioned once in this article, but it is worth another mention. Every adult in the United States is a potential customer. Are brands flooding the market? Yes. Can you differentiate your brand despite the fact that everyone else is selling nearly the same products? Yes.
Here is a non-exhaustive list of symptoms and diseases CBD is currently under scientific investigation to treat or alleviate:
- Multiple Sclerosis
- Alzheimer’s Disease
- Parkinson’s Disease
- Rheumatoid Arthritis
- Inflammatory Bowel Disease
- High Blood Pressure
- Symptoms Related to Cancer Treatments
- Autism Spectrum Disorders
- Chronic Pain
- Chronic Inflammation
- Exercise Recovery
- General Wellness
This list covers just some of the potential uses for CBD gummies, and probably touches the entire population of the US. Find one or two things you really care about, then use those as a foundation to build your brand.
2. Build a Fabulous Website
Your website should leave no question as to what your brand is all about. You have about 15 seconds to get visitors to identify with you before they click back to their search. Before they even have to scroll down, they should know your brand’s identity, what you offer, how it’s different from what other brands offer, and who or what you care most about. Verma Farms shows how simple this message can be with one phrase at the top of their homepage. “CBD that’s as natural as the earth it comes from.”
In addition to being direct and clear, your website should be very simple to use. Don’t overwhelm visitors with products and menus. Know what information is pertinent to your audience, and make it easy for them to find it. No one wants to spend an hour searching for the information or products they want, so make sure it is front and center.
3. Create Excellent Blog Posts
Blog posts are going to be the main way you can market your products, and you need to post as much as possible. Since your website cannot explicitly tell visitors that your CBD is good for any specific physical benefits, your blog is where your customers will find informative, useful content about their interests. Ideally, you will have at least a couple new posts a week, so you can build your library quickly, and hit the keywords people are searching for.
Think about what your target market cares about, and write about it nonstop. Find different angles for every possible selling point and search term customers may be looking for. If your brand focuses on entrepreneurs, for example, here are just a few titles that would be useful to this subset of the population:
- How CBD Gummies Can Increase Your Productivity
- CBD Gummies for a Long To-Do List
- How CBD Gummies Can Help You Work Faster
- Get More Done With CBD Gummies
Just from the concept of productivity in business, here are four titles, and you probably came up with more as you were reading. This is the approach to take when you are generating ideas to create blog content and get your site found.
4. Create Fun and Informative Videos
Videos serve the following purposes:
- Get users on social media engaged.
- Convey larger amounts of information in a shorter period of time.
- Keep visitors to your website there for longer.
- Build Trust.
Creating videos can be a lot of fun, and you get the opportunity to really let your brand identity shine. You can create how-tos, Q&As, and behind-the-scenes videos to give viewers a glimpse into the personality of your brand. When you share a bit of yourself with viewers, you build relationships and trust with them, and you give them something tangible to identify with. Post shorter videos to social media, longer videos to YouTube. Embed your YouTube videos on your website to retain your audience there as well.
Tons of bonus points if you can make your audience laugh while providing them with information they need. They will keep coming back and even share your videos if they are entertained.
Whether you choose to promote your brand’s CBD gummies for pain, anxiety, executives or athletes, you can do it with very little financial capital. You will need to invest plenty of time in building a brand identity you can master, and creating the content to support it. With some dedication and a little savvy, though, your CBD gummies brand could be the next big thing.