Is your business experiencing slow growth? Or are sales short of what you were expecting? It’s normal to experience peaks and troughs from time to time, but if the situation is showing no signs of change – then it’s time for a shakeup.
The right marketing strategy can provide a valuable boost to your business. Whether you’ve got a large budget or nothing to work with, there are ways to use marketing tools to your advantage and boost your business.
With the rise of digital marketing, opportunities for businesses to market themselves effectively have never been more diverse. But you need to understand the technologies and platforms available. Digital marketing courses explore topic such as business customer analytics, social media marketing, digital media planning and buying, and branding in the online environment.
Take a look at some of these effective marketing methods to help grow your customer base and increase your profits.
Have a website refresh
A brand-new website can be a big selling point to help give both old and new customers an excuse to visit your page. However, behind the scenes, a website refresh offers much more than that.
A website refresh will allow you to fix problems with your existing website such as poor copy, slow loading times and too many steps in the checkout process. You will also be able to incorporate the latest web design trends to make your website more visually appealing and to stay ahead of the competition.
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With a website refresh, your site will become easier to use and maintain, making it better for your business going forward.
Benefit from local PR
When your eye is on making a big splash nationally or globally, it can be easy to forget about your local audience. That’s where a local PR firm can help you. A great example of this is Berbay Marketing & PR, a company that offers legal PR and marketing services that can help improve business on both a local and national level. This can help you grow your customer base and tell positive stories about your company. Some positive PR can be a good thing and can help you raise your profile as one of the leaders in your industry.
By focusing on more targeted PR, you’re putting your efforts into attracting local customers and clients, who could offer the most value for your business. The ROI potential here is significant, so it’s worth consulting with a PR agency to see how they can deliver results for your business.
Improve your social media strategy
Are you using social media to its full potential? Social media is one of the most effective marketing tools at your disposal, allowing you to reach a huge audience to bring in business and get your name out there. Creating an effective social media strategy can be done on little to no budget, so provided you have the creativity and time to drive it forward, it can deliver some excellent results for your business.
To get the most out of your social media efforts, you need a clear goal and objectives to inform your work. From there, you can work out how to target specific audiences, where to use money to boost your posts and create targeted marketing campaigns as well as create engaging and interesting content.
Ensure that all of your social media activity has some sort of call to action – your goal is to draw them back to your website. It’s worth paying attention to analytics to see how effective your social media efforts have been to help you identify areas for improvement, as well as taking note of the types of things that work well.
Start a blog
A blog can be a useful tool for businesses, yet many fail to take advantage of their potential. Business blogs allow you to go beyond sharing news about your company and instead can help draw new visitors to your website, provide more in-depth information about your products and services and even share knowledge and opinion on the industry as a whole.
You can start a business blog easily to help increase your customer base. Start by drafting a content plan that features article ideas that are interesting and engaging, and make sure you have enough content to keep your blog consistent and up to date to help give readers something fresh to read. Something else you could consider is adding a subscription to your blog so that your customers receive regular updates and are prompted to visit your site.
Take a look at some examples of effective business blogs to help give you some inspiration.
Work with influencers
Influencer marketing is one of this decade’s top marketing trends. Seemingly limitless in its power, influencer marketing relies heavily on word of mouth to create interest and buzz around a product or service. Even with small budgets, you can achieve many things with influencer marketing that can help you to reach new audiences, new locations and more to enhance your existing customer base.
If you have a company that would lend itself to influencer marketing, it’s worth testing the water to see the possible results for your business.
Create more video-based content
Video is quickly becoming the most effective way of engaging with audiences. Putting money and time into making creative, thought-provoking video content is a good way to connect with potential customers through your social media accounts or your website.
Even small businesses can use video to their advantage, and smartphones are becoming an increasingly popular way of filming and editing content. With the quality of smartphone video constantly improving, you’ll have all the tools you need at your fingertips.
Whether you want to create vlogs for YouTube or short interviews, product demos, etc. for your website, a video can hold the attention of website visitors for longer than a text-based method would.
If you’ve been using the same marketing methods for a while, a shakeup could be just what you need to see an improvement in your profits and to attract new customers. The range of tools available to you today means that you can get a better understanding of your customers to be able to deliver more effective marketing campaigns to suit their needs. Explore the different ways to enhance your marketing efforts and enjoy better results for your business.
