When you have a business, you’re constantly looking for ways to promote yourself and to get your name out there. Years ago, people used advertisements in magazines and newspapers and billboards on the side of buildings, but now we have the entire internet to utilize. Here are some tips on how you can get online to promote your company, without spending a fortune.
Shutterstock Licensed Photo – By TierneyMJ
Start Using Social Media
One of the best ways to create a company voice is to use social media. Create profiles on Twitter, Facebook, LinkedIn and Instagram to promote your company – but remember that each site is generally used for a different purpose. LinkedIn is a great way to connect with other businesses and to attract professionals towards your company: you can post job ads on there, for example. Instagram is perfect if your product has a specific aesthetic: take and edit photos before adding captions with hash tags that people will follow back to your feed. Facebook is an excellent way to build up a community, and Twitter is probably the most essential social media site of all. It’s a good way to get in touch with your customers: you can announce new product launches on there and you can also answer queries, questions and issues that people may have with your product. It’s a great way to demonstrate that you provide impeccable customer service.
Start Advertising Online
You’ve seen advertisements on various websites and now it’s time to start placing your own ads. This could be on blogs, on videos, or on news sites, but you need to be careful and to ensure that the places you’re putting your ads are relevant and that you’re getting a good return for the amount of money that you’re putting into it. Try using a professional media buying service if it all seems a little too complicated – they’ll be able to get the nitty gritty stuff done and you can just sit back and let the hits roll in.
Create A Blog
You should, of course, already have a website. On your site you should have a contact page so that anyone interested in what you do can get in touch quickly and easily via email, phone, social media, or even postal address. You should also have a page that explains what it is that you do and what services and products you can provide to your customers. And finally, you should set up a blog. If you aren’t experienced in writing, hire a copywriter to create relevant content to you. You should make sure that your blog isn’t always about self-promotion: take an interest in your wider industry and post about new developments that are happening. You could create videos, and you could also interview people that you work with about their passion for what they do and how they ended up in their current role. A blog is an excellent way to demonstrate how much you care about your industry – and to put in some SEO keywords so your site is easy to find on Google.
Using the internet to promote your company has never been so quick and easy.
