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Setting Up Shop: Building Sales Channels For A Retail Business

2 Mins read

It’s no secret that the world has been changing over the last few decades. With huge amounts of technology hitting the scene, it’s easy to see why the way that people live their lives has changed so drastically. As a big part of this change, though, money is an ever-growing struggle for most people. This forces businesses and workers alike to search for more ways to make money, and this is often simply to survive. To help you out with this, this post will be exploring some of the work which can go into building new sales channels for a retail business.

sales funnel for retail business

Shutterstock Licensed Photo – By g-stockstudio

Online

Most modern companies will have some sort of online presence, even if it is just a website which tells you how to visit them face to face. While having an information-based site is nice and cheap, it won’t make full use of this part of your company, and it is always worth looking to sell your goods online. Most customers will avoid websites which don’t enable them to make the purchases they want to. To get setup with an ecommerce site, it’s usually best to go with a proper developer, though services like Shopify can work well if you are willing to put time into it.

In Store

Along with having somewhere online to sell your goods, it also makes sense to look at the idea of selling in a real store, too. While owning something like this can be very expensive, most companies will see the benefits nice and quickly. Used Gondola shelving, DIY decorations, and modular till systems can make all of this far more affordable than going with a professional company to fit your store for you. Like building your own site, this will take some work, but can be worth it to save loads of cash. Websites like Instagram are great for Inspiration when you’re unsure about how you’d like to handle this.

Collaborations

Working together can often be the backbone of small business communities. While alone they don’t have the resources to achieve big things, they can get a lot done when they team up, and this is something worth thinking about. For example, if you can find a business which doesn’t have a website, but has an online store, you could offer to let them use your site, in return for displaying your products in their space. This is just one of many ways to handle something like this, but you have to start the ball rolling with some networking before you can start working on this properly.

With all of this in mind, you should be feeling ready to take on the challenge of setting up a business with as many sales channels as possible. As time goes on, it’s becoming increasingly important for companies to find more than one way to make money. This can mean selling more goods, working to provide more services, and even working for other businesses, but it will always be worth it if it helps your company to grow.

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About author
Ryan Kh is a big data and analytic expert, marketing digital products on Amazon's Envato. He is not just passionate about latest buzz and tech stuff but in fact he's totally into it. Follow Ryan’s daily posts on Catalyst For Business.
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