The digital age has made it a necessity to invest time and money into online marketing. The creation of a great marketing campaign depends on the goals of the campaign. A branding campaign might not want to delve into PPC marketing as this does little to build the brand. For a company that is looking to drive sales PPC would be a great tactic to improve sales numbers. Establishing the goal is imperative and keep in mind multiple goals can be set for one digital marketing campaign. Implementation of these tactics needs to be done with data in mind from previous campaigns. Ignoring the data is only going to decrease the ROI on a campaign as numbers do not lie. Below are 5 digital marketing tactics that your business should utilize ASAP.
Content Marketing
Content marketing drives the digital marketing world. Quality content can impact influencer marketing and social media marketing which will be covered below. Content should not just be written as podcasting has taken the content marketing world by storm. Video content is also viable but it is far more difficult to create than simply recording a podcast. The usage of data from previously published content from your brand becomes essential. Data from around the industry can also assist in quality content. The creation of generic content is not going to yield results. Potential customers are constantly consuming content. Average consumers can identify low-quality articles, blogs, videos, or social media posts.
Influencer Marketing
Influencer marketing has become extremely popular over the last couple of years. Finding an influencer with a following that is relevant to your brand can be nothing short of a nightmare. Platforms that connect influencers with brands can save time and deliver better results. Saving time by eliminating influencer outreach is another huge benefit. Scalefluence.com allows companies to find some of the best influencers in nearly every niche. The influencers that you can partner with on this platform have data associated with them. There are some influencers that will provide a far higher ROI than others. Below are details to focus on when picking an influencer to partner with:
- The influencer should be relevant and not be in a partnership with any competing brands.
- Influencer should have a clean past and promotes values in line with your brand.
- Engagement of followers through comments, content, and social media.
- Available data on how the influencer has helped other brands.
- Influencer only partners with reputable brands rather than any brand that offers them money.
Email Marketing
Email marketing can be an efficient avenue to promote content, announce company offerings, and stay in the minds of potential and former customers. The ROI on these email campaigns can be immense due to the ability to reach thousands of companies/people with the click of a mouse. Gathering contact information can be extremely easy with client questionnaires and contact forms. Hiring freelancers to build quality lists of contact information can be a cheap way to reach a large number of people. There are copywriters that specialize in email marketing so enlisting the help of one of these professionals can really pay off.
Online Reputation Management
Online reputation management is going to be a far easier venture than doing a complete rebrand of your company. There is a chance that there was a mistake made or a competitor has gone on a negative PR attack against your business. Pushing down unsavory search results will take content marketing as mentioned above. Backlinks are not as important as brand mentions when doing ORM. Mentions can be easily incorporated into content rather than links to sales pages or other unnatural target URLs. Outsourcing this can be wise as an ORM agency will have connections to start pushing down those negative pieces of content almost immediately.
Social Media Marketing
Social media has taken over the world with billions of users that span nearly every country in the world. It is no secret that social media marketing can drive results for a company. Creating a quality content calendar for the company blog is as important as doing this for social media. Social media is not only useful for marketing reasons but can be a great platform to address customer concerns/complaints.
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Below are tips to help make your next social media marketing campaign a success:
- Pick the right images with social media posts.
- Create headlines that encourage followers to click through to content created by the company.
- Respond to followers regularly to drive engagement.
- Promote all content on all social media channels.
- Understand that certain social media platforms will not provide ROI while others will truly drive results.
- Comment on content published that is relevant to your company.
Digital marketing is going to continue to drive sales, engagement, and allow new companies to establish themselves. Use data to help create different campaigns for maximum return. Usage of data could potentially change the trajectory of your business in tremendously positive ways.