The COVID-19 outbreak was a catalyst for change for many business owners around the globe. It took a toll on several industries and unapologetically revolutionized the business landscape. The clothing sector was greatly affected, and the industry was forced to adapt to a more sustainable and practical approach to survive this crisis.
If you plan to launch a clothing startup during these uncertain times, it is best to do it virtually. This pandemic radically transformed the spending behavior of consumers as many of them are turning to e-commerce to purchase their essentials instead of going out. Here are some innovative strategies that will help you start your online clothing business.
Identify your niche and target audience
As with any business, you need to choose your niche and focused audience. It should be something that you gravitate towards the most or are passionate about. Since the demand for clothing significantly decreased, it’s best to go for apparel that will likely stand out and give your business an edge in the market. Put yourself in your potential customer’s shoes and imagine what they might need as of this moment. Since many are working from home, consider comfortable indoor business wear that they can use during their video conferences or online meetings.
You can also go for athleisure apparel since home workouts became more popular during the pandemic. With the high-risk of exposure when working out in gyms, consumers are understandably opting to exercise within the safety of their homes. Another option is to go for sleepwear, as people are spending their hard-earned money on comfortable clothing. Comfort is the new trend these days, so consider apparel that will benefit consumers working and staying at home instead of going for mainstream fashion.
Develop your website
Since most clothing businesses shifted their operations online, you must develop a website that will attract potential paying customers. The digital playing field is vaster than ever, so your site should be captivating and user-friendly. Remember that your website is your company’s digital face, so it should adequately represent your brand. Look for a quality website developer that can effectively translate your business concepts and understands your goals.
First impressions matter, so your design should create a positive impact on your target audience. It should be enticing, welcoming, and able to prevent your customers from checking out a competitor’s website. The goal is for them to remain on your page, so ensure that it is easy to navigate and informational. If your website is intimidating and unappealing, your business will be in danger of closing. Your website can make or break your online business, so be careful with how you present your brand to the digital world.
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Draw up a feasible business strategy and think long-term
Visualize what you want to achieve within the next six months. Determine how you will operate, your budget, alternative funding sources, marketing strategy, mode of payment, delivery options, and every detail that your online business needs. Create a business plan that can withstand the financial brunt of the pandemic. Think of your short and long-term goals and make sure that you have an exit plan in the unlikely event that your business fails. A well-crafted business plan can attract potential investors, so be careful when writing it. Do your research, know the latest market trends and updates, and avoid unnecessary details that could harm your chance of getting funded. Venture capitalists receive several pitches daily, so your goal is to get a call-back from them.
Get assistance from professionals and do not be afraid to innovate
Utilize all social media platforms and maximize every opportunity for you to advertise your company. If you need to hire a social media manager, go for it. Remember that building a relationship with your customers is essential for your business to succeed. Offer loyalty programs or discounts to returning customers as these can increase your sales in the long run. Be creative with your marketing strategy and take calculated risks so that your business can move forward.
Consider collaborating with digital influencers but make sure that they can drive engagement, widen your reach, and help you grow your brand. Get proper legal advice from the experts to ensure the safety of your company against any legal concerns. Choose someone that you can trust and will fight for the betterment of your business.
Starting an online business during these challenging times can be scary, especially for first-time entrepreneurs. With determination, hard work, a proper mindset, and the right set of people, you can surely propel your business to greater heights.