It is well-known that today, email marketing is among the most powerful marketing tools that companies have at their disposal. A large chunk of customers prefer to get marketing communications in their emails after they have granted their permission.
Back in the day, companies would send out mass emails or email blasts to each subscriber on their list. Customer demands have changed with time, and personalized messaging is the norm today. How do we send out personalized messages to every customer? What will be the contents of those emails?
A good email marketing company knows that it is instrumental in building strong relationships with customers and offering them bonus content about their particular product or service.
With customer engagement at the core of most businesses these days, in this guide, we will focus on different methods you can employ to boost your customer engagement rates using some top tips and tricks in the email marketing arena.
1. Introduce Yourself
To create a sufficient email, never forget to let the recipient know who you are and why you are reaching them. Many will emphasize building a catchy subject line but forget that the customer wouldn’t be able to place you on their minds if they don’t recognize you. Your attractive offer wouldn’t matter, and your email will most likely go unopened. Many email servers will allow you to place some text at the top that helps you in this matter.
Since customer memory is short-lived, people forget the websites they have subscribed to and might report your emails as spam. Always tell the customer about yourself before you jump into the main content.
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2. Use Bold Subject Lines
People’s inboxes are one of the busiest places on their phones. They are at the receiving end of professional, personal, and promotional emails a day in and day out. We don’t have the time to sit and open all the emails we receive in our inboxes. Then how does one decide? The obvious answer to this is that we choose what to open and delete based on the subject line. This approach makes the need for the subject line to be appealing even more crucial. A strong subject line is generally short, concise, and descriptive. You can also add emojis, cliffhangers, or even coupon codes to your email’s subject.
3. Produce Engaging Content
Content-based on storytelling is proven to be more effective in customer engagement as compared to other forms. It is both inspirational to the readers as well as provides a never seen before online experience. It is worth noting that when creating your email campaigns, remember to include content that is relevant to your brand’s message and values. Offer sizeable interest to the subscriber to make them interested.
You can do this by formulating an email newsletter that contains valuable content such as customer success stories, hacks, news, etc. Customers these days no longer give their precious time solely to ads as they expect more from the brand in online content. Try connecting with your audience personally and aim to build long-lasting, sustainable relationships with them to drive their engagement and conversion.
4. Create Crisp Designs
Apart from the content, the design of the email needs a thorough and razor-sharp focus. If the plan is complicated or cluttered, the reader may stop their engagement after interacting with it a little. Hence from a customer engagement standpoint, you must have a clear and creative email design. Use relevant and eye-catching images with blotches of engaging text that encourage the reader to go through the entire email.
When designing the email or the newsletter, make sure that it opens as seamlessly on mobile as it does on a desktop. Responsive mobile designs have all the hype right now, and it is time for you to hop on to that bandwagon.
5. Personalize Communication
Email personalization is not only a goal but also a significant challenge for a multitude of online marketers. To get a better hang of things, you can opt for segmented lists, market automation, and third-party integration to smoothen the process. Intuitively, a reader wants to see content relevant to their personal needs and interests. You can begin by adding their name directly in the subject line.
It is essential that they feel that the sender understands them. You can create targeted lists and personalized campaigns across customers of different demographics. By refining your data more, you can send out individualized emailers to improve the entire personalization process.