Marketing leverage is crucial for reaching a large number of people with minimal effort. The more of your market you can reach with each marketing campaign, the more time you’ll have to refine your marketing outreach strategies.
There are only 24 hours in a day and you can only work so many of those hours. If you’re going to get leverage with marketing, you’ll need to start outsourcing.
If you’ve never considered outsourcing, here’s why it’s the best way to boost your marketing power.
1. Outsourcing gives you the power of an internal marketing department
Successful marketing campaigns are always a team effort. However, building a full internal marketing department takes time, money, and additional training hours. If you’re still building your business, you probably don’t have that kind of time or budget. Outsourcing your marketing solves that dilemma.
Outsourcing your marketing needs gives you two important things: C-level leadership and expert marketers, all at a fraction of what it would cost to build an internal team. Marketing agencies have a full staff that includes all the key marketing positions, including:
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- A lead strategist
- Copywriters
- Content writers
- Editors
- Website developers
- Graphic designers
- Search engine optimization (SEO) expert
- Videographer and/or video editor
- Direct mail expert
With all of the above positions made available through outsourcing, you’ll have a full team of experts working for you while saving both time and money.
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2. Outsourcing gives you access to specialized expertise
Marketing requires expertise in a variety of fields, including paid search, SEO, and copywriting. Any work done in these areas needs to be performed by an expert. The majority of large businesses gain access to experts through outsourcing. According to data published by Fortunly.com, 66% of businesses with 50 or more employees outsource some of their business needs.
When you hire an in-house marketing team, it’s tempting to fill each position with the first person who seems qualified enough to do the job. That’s especially true when you don’t have a marketing manager to hire a team for you. Without marketing experience, it’s harder to ask the right questions to attract and identify the experts.
An outsourced marketing team will already have experts on hand to help you with all your specialized needs. For example, you might need an SEO expert to generate high-quality backlinks. If you hire that individual as a contractor, you’ll pay a premium for their expertise. You’ll still pay for expertise through a marketing agency, but since agencies serve more clients on a large scale, the cost will be significantly lower.
3. Outsourced digital marketing will help you scale your business
Scaling your business requires scaling your internal departments and generating more customers. Outsourcing makes scaling easier.
When you outsource your digital marketing needs, you won’t have to create an internal marketing department. You won’t need to hire a marketing manager or create a management structure for your marketing department. Without a complex marketing department, you’ll have less to worry about when you scale your business.
4. Outsourced marketing relieves pressure from your staff
When you have a small marketing team, they’ll become overwhelmed rather quickly. If you’re not experienced with marketing and you don’t have a marketing manager, you could be placing high expectations on your marketing team to perform beyond their capabilities.
Outsourcing your digital marketing projects will provide much-needed relief to your existing marketing employees. By distributing tasks outside of your team, you’ll give your team a chance to connect with each other, plan better, and execute their tasks more efficiently.
Your existing marketing team can work with your outsourced team when necessary, but they won’t need to feel rushed to do everything alone. This will result in higher quality work, more tasks being completed on time, and less burnout.
5. Outsourced marketing can simultaneously help train your staff
When your small marketing team works with a large team of experts from a marketing agency, they will learn new tricks, tips, and strategies. As your marketing team works with an agency, they’ll observe a good amount of technical and specialized work. They’ll see how high-level strategies are created and executed, and that knowledge will benefit your business long-term.
Outsourcing is necessary for scaling your business
If your goal is to scale your business, you need as much leverage as you can get. Outsourcing your digital marketing will give you that leverage.
You’ll have more time and money to spend scaling your business and your current staff won’t feel pressured to rush their work or perform tasks outside of their expertise.
In the end, you’ll get satisfied customers, happy employees, and expert results.