It has already been shown that promotional products can be an invaluable part of any business. You may be surprised to hear that 53% of customers use a promotional product at least once a week. They can be excellent for brand visibility.
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Promotional Marketing is as Valuable As Ever
However, it is not always clear what role they play in your marketing strategy. Surely, once you start to factor all the variables that are going to influence your marketing strategy, the value and importance of promotional products is often put on the back burner, as you focus on far more valuable and important gains. But is this the right choice?
No. There has been a lot of emphasis on the benefits of digital marketing and other cost-effective marketing strategies. However, promotional marketing is just as important as ever, if not more important than other vital strategies such as digital marketing and direct mailing. With the growing focus on customer relations, there is a vital link between that and promotional products that we cannot afford to forget.
Michael Wood, a Forbes contributor and expert with AllBusiness, has talked about some of the benefits of promotional marketing. But what is that link, to be exact?
Getting Your Promotional Marketing Strategy Right
It is quite simple – you need to thin about the old saying “Out of sight, out of mind”. This adage holds very true for customer relations that is linked to marketing strategy in a very pivotal way. Whether it is the best and most up-to-date promotional gifts out there, this is one sure shot way to know whether your marketing strategy and placement is working or not. Here are the top five causes why these products should remain an integral part of your marketing campaign: –
- Lasting awareness: It goes without saying that at least 60% of customers end up remembering the name of service with a good promotional product. Every single day that it is used, it is an ongoing reminder of your brand’s dedication to quality and class. Once you implement this in the best way possible, both customer relations and customer loyalty increases.
- Accessibility to advertising space: Many of us forget that the large majority of working people sit at one place for over eight to nine hours at a stretch. Hence, the office desk in itself is the most valuable advertising space that you need to focus on. In this regard, a well-designed mug or pen would fit the bill perfectly and will be remembered for a long time to come.
- A sense of personal value: This is where trends come into play. By looking into the products that are hip and cool amongst the culture and youth of late, you will also be able to add a personal touch to your marketing message. That way, customers are more than likely to not only use and keep your promotional products for a while but may even end up collecting them.
- Your customers are your ambassadors: Whether it is a t-shirt or a cap with your very own logo on it, that person has automatically become an ambassador for your brand. This, in turn, will encourage other people to check out your service and brand for the first time, opening a valuable window.
All in all, there are a plethora of ideas that you can take influences from with regard to imprinting your logo on said products. Once you have decided the type of promotional products that you want to focus on, finding innovative and new ways to remind customers about the quality and value for money that you can deliver should ideally be your next priority.
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With promotional items, you not only have to make them as creative and useful as possible, but the product needs to leave a person completely satisfied and having a good impression of the brand that created it in the first place. The last aspect is probably the most important thing to bear in mind at all times. With the above reasons and a bit of brainstorming on your part, you are bound to find new and innovative ways to captivate your audience and remind them of the value and quality that you provide.
Promotional Marketing is Useful with the Right Strategy
There are a number of benefits of using promotional marketing, even in the age of digital media. However, you need to organize and execute your promotion marketing strategy properly.