Digital media is captivating audiences, marketers, and most certainly, advertisers. But does this spell the end for traditional marketing? Not so fast. While viral videos may grab headlines, the cultural and commercial impact of TV commercials, radio, and print media hasn't gone unnoticed. It's time to settle this debate once and for...
There are so many effective ways to reach customers, but nothing compares to face-to-face interactions with customers. It is the reason why trade shows are still an important part of the marketing strategies of many companies. But how can you get those prospects and customers into your booth? Let’s...
Over the last few years, small businesses around the world have started working far harder to market themselves than ever before. With life in a lot of major cities being extremely hectic, companies have to work hard to get themselves noticed, and video can play a huge role in...
One of the earning opportunities you hear about is making money online. While you may consider making money online to be too good to be true when you first hear about it, there are actually many legitimate ways that you can make money online. One of the most lucrative...
A strong online presence is so important in 2017. Most businesses operate online, and to be successful online you need to find a way to ensure that your presence stands out. It needs to be strong and unshakeable. Even if you operate offline, a strong online presence can help...
In today's world, when you own a business, the best way to go about promoting it is through social media sites where there are billions of viewers on a daily basis. By creating your very own business page, you will be able to remain in contact with new and...
Growing a startup company comes with a variety of challenges that can be difficult to overcome. One common roadblock to success is how to market your business in a way that results in multiple conversions and increases your profit margin. There are many marketing strategies that can help boost your burgeoning...
Content marketing is a really useful strategy for all kinds of businesses, particularly for ones that work mostly online. Content marketing is the creation, publication and distribution of online content, with the goal of reaching a specified target audience, converting them to paying customers. But how do you get...
As we have discussed in numerous articles, eco-friendly marketing is becoming incredibly popular among consumers.  A study by Cone Communications found that nearly three out of four customers have said that they take environmentalism into consideration when they make a purchase. The majority of millennials are actually willing to...
What steps do you have to take to build an internet presence for your business? If you are new to the idea of e-commerce, then it can be overwhelming. Without a plan, it’s easy to get stuck on one thing to the exclusion of everything else. SEO, for instance, is a...