If this year you are looking for a new way to market your brand and get the word out there about who you are… a great ideas for you could be to step away from your computer screen and come face to face with your customer base,. Trade shows...
Businesses across industry sectors are seeking valuable information about their target markets. Their goal is to figure out who potential customers are and what they expect from brands. This is a way to avoid acting on a hunch and make informed business decisions. Note that demographic surveys pose a...
Growing a startup company comes with a variety of challenges that can be difficult to overcome. One common roadblock to success is how to market your business in a way that results in multiple conversions and increases your profit margin. There are many marketing strategies that can help boost your burgeoning...
The turbulent social media marketing landscape is evolving at an astonishing rate. Namely, studies predict that the number of social media users will reach 2.62 billion by the end of 2018.  Simply put, this sector is growing even faster than the internet itself. Precisely because of this, social networks...
Even though digital marketing has grown over the years, more traditional methods aren't dead yet. They're still important if you want to promote your business in the right places. However, getting your printed materials right takes a lot of work. It's so easy for them to look outdated, cheesy...
One of the biggest challenges in launching a startup is finding the capital required to cover all of the software, tools and outside help you’ll need to pull off a successful launch. If you’re strapped for cash, free business email hosting is a great option to keep costs low. But...
Among the different alternatives you have in the world of content marketing, a catchy and short explainer video is definitely one of the perfect choices you could make. Explainer videos engage audience in a different way because they are the best combination of simplicity, information, entertainment, and persuasion you...
Technology is constantly changing and being updated. This has had profound effects on all sorts of areas within our lives over the past decade or so. But one area that has had to adapt to these changes more closely than any other is the business sector. For a business...
Not everyone is a fan of data-driven marketing. Some seasoned marketers make case against data-driven social media marketing on the grounds that it takes away from the art of crafting effective marketing messages — that, by paying too much attention to the numbers and not enough to your gut,...
When it comes to your business, you won’t get very far without putting effort into marketing, but this is often an area where many people find they struggle to know where to get started, but the good news is that marketing doesn’t have to be at all complicated or...