What can you do to send online sales through the roof? That’s a question you might be asking if you’re in a sales slump. Despite your well-designed user-friendly web design, your proven product, your well-written blog, and your extensive social media presence, things just aren’t happening for your business.Fortunately,...
Pinterest is a powerful marketing channel for eCommerce merchants when it is used well. But we think most guides focus too intently on Pinterest as just another social media platform. It isn’t, and its implications have a broader scope.Fortunately, there are just a few foundational actions to perform in...
The undeniable effects of social media marketing are no longer blurry -- and the benefits are clear as day. While there are some risks of using social media in your business, many small businesses have a strong social media marketing strategy in their back pocket – they just have...
Twitter is a confounding medium.Sure, the whole 140-character thing is deceptively easy to understand, even if it’s getting more complicated by the month. But Twitter is probably the toughest widely used social platform to master. That’s why Twitter, for all its promise, continues to struggle against newer, more user-friendly...
Nothing changes faster than online business promotion. A website and a blog used to be enough. To build a killer online presence these days is so much more. You still need your website. But now you have to worry about social media campaigns, infographics and online profiles. How can...
The Internet is where almost everybody lives in this new millennium. It is where we hang out with our friends (social media), do our research (educational sites, online schools, review sites), buy our goods and find people to perform the services we need. We use it to order food,...
What steps do you have to take to build an internet presence for your business?If you are new to the idea of e-commerce, then it can be overwhelming. Without a plan, it’s easy to get stuck on one thing to the exclusion of everything else. SEO, for instance, is a...
Fail to innovate and market and your business stands still. That means being pushed further and further behind by advancing competitors. Responsive marketing is the key to long-lasting and controlled business growth. And here’s why…1.   Marketing Answers Questions One of the most important questions is ‘why do we do what...
The local Yellow Pages have been irrelevant for the past 20 years. However, many local businesses haven’t invested nearly enough in establishing an online presence.In 2016, local businesses will have a difficult time surviving if they aren't listed online. If your business lacks an online presence, then you need...
It is well past the time small retailers should realize that Walmart and Amazon are not the last word in shopping. There is plenty of room to play the game and win. It is just a matter of figuring out which game is worth playing, and what rules best...