Many freelancers and business owners underestimate exactly how much Pinterest can help their business. The truth is, it's not all about recipes, crafts, and decorating; it's much more than that.Anything that can be visually represented --- web design, photography, advertising, travel, ecommerce --- can benefit from a good Pinterest...
Introducing new website visitors to your brand can be challenging. You need to convey your brand message clearly and succinctly to engage your visitors and encourage them to seek more information. Many marketers struggle to accomplish this goal with landing pages with a lot of text, since most people...
One of the most important aspects of business, inside and outside of social media, is your brand’s reputation. If you can’t maintain an upstanding reputation, then the whole house of cards will fall.True, there will always be haters. There will also always be brand ambassadors, if you know what...
Running a business is made up of a lot of elements but the most important element of business is keeping the customer happy. Companies all around the globe do this in a variety of ways, from offers on their products and services, to social media freebies and giveaways. Happy...
Customer segmentation is a fundamental aspect of marketing for any business. Focused segmentation helps organizations build sharp communication strategies and optimize their marketing campaigns.Since commodities can hardly be differentiated, an efficient marketing strategy becomes a competitive advantage. It helps firms sustain their business over a long period by creating...
You’ve binge watched The Founder, Steve Jobs and Joy. The Innovator’s Dilemma is on your kindle.You’re fired up and ready to start the new year by finally launching your very own online business!Congratulations. You’re about to embark on a life changing journey that will, if you have the tenacity...
One of the biggest challenges in launching a startup is finding the capital required to cover all of the software, tools and outside help you’ll need to pull off a successful launch. If you’re strapped for cash, free business email hosting is a great option to keep costs low.But...
If you’re asking yourself, “What is influencer marketing?” this guide is for you. And for seasoned influence marketers, I’ll provide updates on how this popular marketing strategy is changing in 2018.What is Influencer Marketing? Influencer marketing is the process that top brands use to leverage the voice of popular celebrities...
We’re coming down to the wire. Christmas is less than two weeks away. There’s still time to boost your sales thanks to last minute shoppers! So how do you reach them?This holiday marketing guide will help you to max your sales in the final weeks of the holiday season....
A strong online presence is so important in 2017. Most businesses operate online, and to be successful online you need to find a way to ensure that your presence stands out. It needs to be strong and unshakeable. Even if you operate offline, a strong online presence can help...